TANJA BRANDT
Where hotel expertise
meets AI
For more than 30 years, I have helped hospitality companies navigate change, from traditional hotel marketing to today's AI-powered customer and data management.
My career includes executive marketing roles with international hotel groups such as Barceló, Lopesan, Dunas and arcona, as well as founding and leading a hospitality marketing consultancy for over 15 years, advising hotel groups, public institutions and leisure companies on digital transformation, CRM strategy and customer experience.
Today, as a Senior Enterprise Customer Success Manager at Quinta, I help hotel companies unlock the full value of AI-powered data management. By combining Customer Success, CRM expertise, SaaS implementation, strategic consulting and certified coaching skills, I enable customers to successfully adopt new technologies and translate innovation into measurable business outcomes.
Originally from Germany and based in Spain, I work internationally across cultures, languages and multidisciplinary teams. My passion is building trusted customer relationships, bridging business and technology, and helping organizations turn data into sustainable growth.
and results driven.
30 +
Years in strategic marketing
AI
Expert & early adopter
CRM
Hospitality specialist
WHAT I DO
Core expertise
AI & Customer Success
Managing 30+ strategic enterprise hospitality accounts across Spain and DACH, driving AI-powered customer data adoption and generating 60% of Quinta's annual upsell revenue.
Strategic Marketing
30+ years of marketing leadership at hotel group level — from brand strategy and go-to-market planning to multi-channel campaigns across German and Spanish markets.
CRM & E-mail Marketing
Full-cycle CRM implementation and campaign management. Proven results: more than €770K in annual revenue generated at arcona using DailyPoint. Hands-on with all major hospitality CRM and email platforms.
Hospitality Technology
Deep familiarity with the hotel tech stack, PMS, Channel Managers, Booking Engines and Review Management, enabling credible, peer-level conversations with hotel operations teams.
Digital Transformation
Mentor for Digital Transformation at EOI Business School. Experienced change manager, guided multiple hotel groups through digital pivots.
Coaching & Training
Certified Coach (EFIC). Trainer in Customer Service & CX for Nordotel, Gloria Palace, THE Hotels and Relaxia — 200+ hours delivered. Facilitator of Next New Work Retreats (6 editions).
LATEST CAREER
Experience
Senior Enterpise Customer Success Manager - Quinta (formerly Quicktext)
2023 - today
Overseeing the full lifecycle, from onboarding to renewal, with a focus on AI adoption and revenue growth. A committed relationship builder and problem solver who turns complex data into clear strategies and real client results.
CRM-& Campaign Manager - arcona Hotels & Resorts
2021 - 2023
Led the end-to-end implementation of DailyPoint CRM while simultaneously acting as change manager, ambassador and coach — creating the conditions for system-wide acceptance across all departments.
Marketing Consultant - Move Marketing
2006 - 2021
Founded and ran a specialist hospitality and tourism marketing consultancy, serving hotel groups, public institutions and leisure companies across Spain.